I served as Art Director for Life on Film, a branded short-form series created in partnership with CoPilot and Life on Film Studios during New York Fashion Week. The goal was to bring CoPilot to life as an AI-powered weekend companion — showing what it can do if you’re in NYC, don’t know what’s happening, and need inspiration. Think: where to go, what to wear, who to meet, and how to experience Fashion Week like a local (or a model).

I worked closely with both teams to shape the story arc, manage the visual direction, and oversee the flow of the final edit. I selected “Cherry Cola” by Devon Again as the soundtrack — its bold, offbeat energy perfectly matched the project’s vibrant tone. I also helped direct the pacing and storytelling to align with today’s fast-cut, trend-savvy editing styles, capturing the rush of Fashion Week and the pulse of New York City.

We spotlighted stunning models, emerging fashion talent, and spontaneous street interviews with locals — asking what they'd do with CoPilot planning their weekend. The final result was both fun and functional, showcasing CoPilot’s capabilities while keeping the content visually fresh and culturally in tune.

The project racked up 10.5 million views on Instagram Reels and 760.7K views on TikTok, making it one of CoPilot’s top-performing content drops to date. It was a perfect intersection of fashion, tech, and storytelling — and one of my favorite projects to creatively lead.