JORDAN DOWWCreative DirectionJordan Doww
for Heard Well

Creative Direction for the Jordan Doww "Therapy" project, I was tasked with designing playlist artwork  and unique piece of merch accompanying. Later helping with capturing photos and videos to help sell the product.

For the centerpiece of this project, the t-shirt, I drew inspiration directly from the current album artwork, infusing it with elements that resonate with Jordan's aesthetic and musical vibe. A standout feature of the tee is a custom scannable code on the sleeve, which fans can use to directly access the "Therapy" playlist, enhancing the listening experience with a touch of interactive technology.