I had the joy of contributing to the Barbie x Xbox collaboration — a bold and playful campaign that celebrated the release of the Barbie movie in summer 2023. As part of the creative team behind the visual rollout, I worked on the promotional photo assets that accompanied the official announcement of the custom Barbie-themed Xbox Series S console and accessories.

My role focused on supporting the photoshoot execution and leading elements of the photo editing process. I helped craft the final look of the hero image that was featured across Xbox’s social platforms, ensuring the visuals felt vibrant, polished, and aligned with both the Barbie and Xbox brand worlds. I also contributed to editing the final assets, enhancing color treatments and details to match the high-gloss, dreamhouse-inspired aesthetic.

The campaign unveiled custom pink Xbox Series S consoles, branded faceplates, and Barbie dolls styled with Xbox gear — all available exclusively through giveaways. One of the most buzzed-about items was the Barbie Dreamhouse console, featured in global press and promoted via Xbox’s official channels. The campaign also extended in-game with the launch of Barbie and Ken-themed cars in Forza Horizon 5, downloadable in the Message Center.

This project was a colorful blend of pop culture and gaming, and I’m proud to have played a part in bringing it to life during a landmark entertainment moment.